1、The future of retailHow value propositions will evolve to enable relevance and successContentsExecutive summaryIntroduction:A changing world demands change in retailThree Is that will shape future value propositionsInvisibility:How retailers can be so seamless that the customer doesnt even know they

2、re thereIndispensability:How retailers shift from selling products to supporting lifestylesIntimacy:How retailers can make the act of shopping more important than the products they sellBringing it all together:How retailers can create a blended value proposition around their core values and capabili

3、ties.Conclusion:Building a future-fit retail organization0406142026323844Retailers face widespread change from disruptive trends that are creating tensions in how their existing value propositions can deliver to consumer needs.Retail business models have traditionally taken a product or store-centri

4、c approach founded on scale,scope and efficiency.However,as consumer expectations continue to grow,reflecting emerging and sometimes competing needs,retailers are under more pressure than ever to deliver authentic customer-centric value propositions.The shift online is creating new engagement opport

5、unities and the business landscape is broadening with challenges and opportunities coming from adjacent areas such as technology,media,services and health care.Direct to consumer(D2C)is driving brands to increasingly operate as retailers,while the private label is opening doors for retailers to incr

6、easingly behave like brands.Executive summary The proliferation of physical and digital retail spaces and globalized supply chains have driven an exponential growth in choice,transparency and availability.Where once consumer choice was limited to a handful of brands in a handful of stores,they now h