龙途国际:2022年Q1中国游客情绪报告(英文版)(18页).pdf

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龙途国际:2022年Q1中国游客情绪报告(英文版)(18页).pdf

1、AWAITING THE FREEDOM OF TRAVELChinese Traveler Sentiment ReportDragon Trail ResearchApril 20222Dragon Trail ResearchChinese Traveler Sentiment Report3|WWW.DRAGONTRAIL.COM 2022Between 9-14 March 2022,Dragon Trail Research surveyed 1,011 mainland Chinese travelers about their travel preferences and be

2、havior,including appraisals of outbound destinations,opinions about Chinas quarantine-on-arrival policy,and domestic travel experience.The timing of our spring 2022 sentiment survey came at a point where global pandemic controls were being lifted significantly,but Chinese domestic outbreaks were on

3、the rise.News reports in China showed the advent of war in Europe.Under these circumstances,its not surprising that more than half of survey respondents were not planning to travel.Yet at the same time,sentiment around“eager to travel”also grew significantly since Dragon Trails last traveler survey

4、in September 2021.Perceptions around the safety of international travel destinations also improved across the board for each and every country on the list.Quarantine-on-return remains the biggest obstacle to outbound tourism,and our spring 2022 survey reveals shifting attitudes towards this policy.C

5、ompared to September 2021,an increasing number of travelers would prefer quarantine to either be relaxed or stay the same,with fewer calling for stricter measures.At the time of writing,it has been announced that a number of cities in China will in fact reduce hotel quarantine for inbound travelers

6、to 10 days,down from 14.In other areas,Chinese travelers remain extremely consistent:Independent travel is now strongly preferred over traditional large-group tourism,and nature tops the list of preferred travel themes.This report also includes a detailed look at two major travel themes for domestic

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