1、Designing for success:How to leverage user-centered design to build an eCommerce platform that customers loveAuthor:Karolina PulterIf theres one trend almost guaranteed to continue through the next decade,its the growing significance of eCommerce platforms.More and more customers are shifting from v

2、isiting traditional brick-and-mortar stores to shopping online while looking for flexible and hybrid experiences.In 2022,digital sales are expected to amount to$5.5 billion worldwide and to exceed$7 billion in 2025.Its also predicted that by 2040,95%of all purchases will be made online.This tendency

3、 has been fueled not only by the pandemic but also by the emerging class of digitally-native,next-gen customers who grew up immersed in technology.As a result,shopping habits and behaviors are changing,and expectations are growing.According to a study conducted by PricewaterhouseCoopers,consumers ha

4、ve a relatively low tolerance for mistakes during online shopping.Almost one-third of respondents,32%,will stop doing business with a brand they otherwise loved after a single bad experience.Around 50%would flee after several.This proves that businesses simply cannot afford to ignore eCommerce anymo

5、re.We need to understand that what our consumers see is the visual part of the front end,and what matters the most is a well-designed customer journey that will result in them making a purchase.As experienced user experience(UX)researchers,we work everyday with eCommerce companies.Knowing their prob

6、lems,we decided to write a comprehensive eBook that contains the most common issues your client faces on their shopping path with solutions based on a user-centered approach.This guide will provide a basic understanding of UX and user interface(UI)design along with a user-centered approach to anyone