高通：2019全球音频消费者调研报告（英文版）(29页).pdf

1、 The State of Play Report 2019 A global look at the key drivers of consumer audio use cases and purchasing decisions Whats inside Executive summary 3 Research methodology 4 Key takeaways 5 Global insights for consumer audio spending 6 Evolving attitudes on security and privacy 10 Wireless headphones

2、, earbuds, and hearables 11 Smart speakers 20 *All percentages, consumer behaviours and attitudes stated in this report are based only on the responses of the individuals who participated in our survey.3 Executive summary Global consumer expectations and purchase drivers in 2019 Thousands of consume

3、rs across six major global markets agree: this is the age where long battery life, on-device gaming, and Voice UI underpinned by a long-standing desire for superior sound quality are shaping the way people want to enjoy and interact with their audio devices. Rich, clear audio quality is so compellin

4、g that its been the number one feature audio consumers desire for four consecutive years. The 2019 State of Play report reveals an unprecedented evolution across both headphone and speaker segments. Now at a tipping point in the shift from wired to wireless overall, the audio world is undergoing an

5、accelerated evolution toward the ultimate freedom offered by truly wireless earbuds. Uptake of Voice UI and cloud-based assistants has exploded, with new features and use cases emerging. Demand for sound quality and battery life remains as strong as ever. Smart speakers are poised for rapid growth a

6、nd diversification, which will likely disrupt and drive the evolution of the wireless speaker category overall. These shifts are opening a wealth of opportunities for audio ecosystem players to capitalize on emerging use cases and new possibilities to shape a better audio future, with greater conven