1、Exploring the Deep Linking Frontier Boldly Go Where No Mobile Partnership Has Gone BeforeContents1What is deep linking?How deep linking worksDeep linking“standards”231Challenges4Conclusion53What is deep linking?If youre a partnership professional,chances are youve heard the buzz term“deep linking,”p

2、articularly in the web world.The first time,you may have scratched your head,or even Googled it in the privacy of your cubicle.And like many of us,you got an intuitive sense of what it was,why it was better than just dropping your users off on your homepage to fend for themselves,and how it helped y

3、our website conversion rates.Back in the early days of the internet,when web-based deep linking was rare,folks viewed websites as hierarchical structures.Think of it this way:in the physical world,users have to walk through the main entrance of a drugstore and eventually make their way to the shelve

4、s they want.If they could be“deep linked,”they could have instead magically transported themselves straight to the cough medicine aisle Star Trek-style.4Deep linking:A virtual transporter?Beam us up,Scotty!Fortunately,our thinking eventually evolved toward more direct routes.Like Star Trek,web deep

5、linking let us beam our users directly in front of the virtual cough medicine aisle.Deep linking in the website world has been ubiquitous for years now.In fact,you would be marketing pariah if you still systematically dropped users off on your main homepage instead of the product page of the item yo

6、u were just advertising.The website world has become,well,more actual weblike,with product pages deep in your website interwoven into the fabric of your ads,emails and other websites.Why does mobile take us back in time?Unfortunately,when it comes to mobile app deep linking,its not been a smooth jou