1、2023 China Consumer Insight and Market Outlook White Paper022023 China Consumer Insight and Market Outlook White PaperContents1.China Consumer Market Outlook 042.5 Major Trends in Chinas Consumer and Retail Industry 102.1 Return to Rational Consumption 102.2 Pursuit of Experience that Pleases Onesel

2、f 162.3 Embrace Diverse Innovation 222.4 Be Green and Sustainable 242.5 Pursuit of Technological Advancements 283.Advice for Consumer Goods and Retail Companies 32Appendix:About Deloitte 2023 Consumer Insights Survey on Consumer Goods and Retail Industry in China 34Contact us 35032023 China Consumer

3、 Insight and Market Outlook White PaperIn the past two decades,Chinas economy has thrived,peoples living standards have steadily improved,and the consumer market is full of dynamism.Consumption has become the biggest contributor to Chinas economic growth today.On the one hand,Chinas consumer market

4、in 2023 will face growth challenges given the impact of pandemic fluctuations and the arrival of the post-pandemic era.On the other hand,the government has continuously introduced policies aimed to expand domestic demand,encourage new forms of consumption,and drive high-quality growth.This reflects

5、how Chinas consumer market is undergoing rapid upgrades and innovation in consumption patterns and business models,and is welcoming a new phase of development.Against this backdrop,we conducted a nationwide consumer survey on the consumer goods and retail industry.The survey aims to provide an analy

6、sis on the predictable future development trends of the consumer goods and retail industry based on changes in consumer behavior and attitudes in the face of the post-pandemic era and new technological advancements.We hope to help consumer goods and retail companies deepen their understanding of con