1、COMPOSABLE COMMERCETaking headless to the next levelAn eBook produced by InternetRetailing in association with Adobe Commerce|March 2023Featuring case study:The Big Bus CompanyFeaturing interview:JH2 l ADOBE COMPOSABLE COMMERCE EBOOKIntroduction:putting composable commerce in harmony with retailComm

2、erce has come a long way since the days of physical stores and brick-and-mortar shops.Ecommerce has become the go-to mode of shopping for many consumers today.With the COVID-19 pandemic pushing more consumers online,the need for a seamless online shopping experience has become more important than ev

3、er.Retailers are under increasing pressure to provide a personalised omnichannel shopping experience that meets the needs of their customers.However,many traditional ecommerce platforms can be rigid and inflexible.They require extensive customisation to cater to the unique needs of a business and th

4、at not only takes time,but also can be prohibitively disruptive to operations and costly to do.The answer may lie in taking a totally different,modular approach to ecommerce platforms,taking the best-of-breed micro-services and APIs and essentially creating your own ideal ecommerce platform.By separ

5、ating the frontend from the backend of their ecommerce system,businesses can create a bespoke system that meets their specific needs.And by using the best-of-breed components from different vendors,businesses can create an ecommerce system that offers the features and functionality they need.Not onl

6、y that,but having such a modular approach also speeds up innovation,as new ideas,new strategies and even new tech can simply be hot-swapped in as the demands on the business change.In todays fast-paced ecommerce landscape,businesses need to be agile,adaptable,and able to offer a personalised custome