1、1BRAZE1BRAZETable of ContentsThe State of the Industry.2022 Top Findings.Brands Are Feeling Overconfident About Their Communications.Consumers Want Both Privacy and Personalization.When it Comes to Trust,Consumers and Brands Are Not on the Same Page.Financial Services Need to Provide the Consistent

2、Experiences Consumers Expect.The Financial Services Industry,Region by Region.US Analysis.EMEA Analysis.APAC Analysis.Conclusion.Methodology.4571114182123242527302BRAZEBanking on the Customer Journey:2022 Financial Services Insights aims to help financial brands better understand and respond to toda

3、ys challenges and opportunities.In collaboration with CACI,a leading business consultancy with extensive experience in banking and financial services,the reports findings provide guidance for brands in the financial services industry to better understand and meet shifting customer needs.Wakefield Re

4、search Marketers Survey:Conducted by Wakefield Research on behalf of Braze,this survey gathered insights from 1,500 marketing executives working in the financial services industry in Australia,France,Germany,Indonesia,Japan,Singapore,the UK,and the US.Consumer Survey:Conducted by Wakefield Research

5、on behalf of Braze,this survey collected information from 5,000 adults in Australia,France,Germany,Indonesia,Japan,Singapore,the UK,and the US.Braze Data As a leading customer engagement platform that powers experiences between consumers and 1,500+brands in 60+countries,Braze has exclusive insight i

6、nto the marketing and technology landscape.For this report,we analyzed customer engagement data for over 200 financial services brands between the period of January 1,2022 to June 1,2022.The data has been anonymized and aggregated.Data SourcesAbout this Report3BRAZEFinancial Services Definitions The