1、The Empowerment of the Asian Retail InvestorUnderstanding the Evolving Investment Behavior of Asian Retail Investors and How to Cater to ThemA Report from Kapronasia in Collaboration with ViewTradeSeptember 2022ContentsExecutive Summary 3Key Findings 4Introduction 5Identifying Asias Retail Investors

2、 6Changing Asian Retail Investor Needs 9Challenges in Serving the Asian Retail Investor 21Gaps in Current Retail Offerings and Services 24Conclusions&the Future 262The Empowerment of the Asian Retail InvestorExecutive Summary 1 Katharina Buchholz,Statista,“This chart shows the rise of the Asian Midd

3、le Class,”Jul 2020,https:/www.weforum.org/agenda/2020/07/the-rise-of-the-asian-middle-class As economic dynamism has shifted East to give rise to what has been termed the“Asian Century,”hundreds of millions of people across Asia have achieved middle income status.Research by the Brookings Institutio

4、n shows that in 2020 the Asia Pacific region accounted for a 54%share of the global middle-class and that number is set to increase to 65%by 2030.1 As affluence across the region grows,people are looking for ways to further build and diversify their wealth.In recent years,technological advancements

5、and innovative new business models have removed barriers preventing retail investors from accessing global financial markets.The emergence of robo-advisors offering a portfolio of low-fee funds and low-cost online brokerages has spurred participation by retail investors in the capital markets.When t

6、he pandemic broke in early 2020,that participation turned into a frenzy as people put their lockdown-induced savings to work on digital wealth platforms and on easy-access digital trading platforms.However,Asia Pacific is not a homogenous region.The skew of the typical investor archetype will vary a