1、EXPLORING THE RIGHT LOGISTICS STRATEGY FOR CHINA-U.S.B2C CROSS-BORDER E-COMMERCEwhite paper|march 20232 STANFORD GRADUATE SCHOOL OF BUSINESS|EXPLORING THE RIGHT LOGISTICS STRATEGY FOR CHINA-U.S.B2C CROSS-BORDER E-COMMERCETABLE OF CONTENTSExecutive Summary 4Introduction 5Cross-Border E-commerce in Ch

2、ina 6Market Overview 6Key Sales Channels 7Cross-Border E-commerce in the U.S.9Market Overview 9Key Sales Channels 10Logistics Models 12Business-to-Consumer/Direct Shipping 12Business-to-Business-to-Consumer 13Comparison of Logistics Models 14Cross-Border Shipping Alternatives 16Postal Service Provid

3、ers 16Express Logistics Providers 17Freight Forwarders and Consolidators 17Logistics Arms of E-commerce Platforms 18Logistics Flows 20Postal Service Providers 20Express Logistics Providers 21Freight Forwarders and Consolidators 22E-commerce Platforms:Amazon(China-to-U.S.)24E-commerce Platforms:Aliba

4、ba/Cainiao(U.S.-to-China)26Trends in CBEC Logistics 29Expansion of Service Offerings and Geographic Footprint 30Increased Reliance on Air Freight 31Investment in Technology and Digital Capabilities 32Green-Shipping Initiatives 33Selecting a Logistics Strategy 35Familiarity with Target Market 36Deman

5、d Characteristics 37Product Characteristics 38Detailed Analysis 39Conclusion 403 STANFORD GRADUATE SCHOOL OF BUSINESS|EXPLORING THE RIGHT LOGISTICS STRATEGY FOR CHINA-U.S.B2C CROSS-BORDER E-COMMERCEAUTHORSBarchi GillaiAssociate Director,Value Chain Innovation Initiative Stanford Graduate School of B

6、usinessEmail:barchistanford.eduHau L.Lee,Principal InvestigatorThoma Professor of Operations,Information and TechnologyFaculty Co-Director,Value Chain Innovation Initiative Stanford Graduate School of BusinessRESEARCH ASSISTANTSCaroline Yuandi LingMBA&Master of Science,Environment and ResourcesStanf