1、Generational Trends in Consumer BehaviorConsumer Trends Report|Q1 2023Throughout the report,percentages for Gen Z,Millennial,Gen X and Boomer generations represent the portion of respondents from each age group that affirmatively selected the related survey options.Out of the total respondents(1,000

2、),212 are Gen Z,333 are Millennials,198 are Gen X,and 238 are BoomersIntroduction&key takeawaysConsumer behaviors and preferences continue to evolve alongside increasingly rapid advancements in technology and ecommerce.For businesses looking to better understand their customers,staying up to date on

3、 the latest trends is more important than ever.One significant factor influencing those trends is the age and generational cohort of shoppers.In 2023,the preferences and habits of Americas youngest adults are painting a unique picture of current and future market trends.This quarterly study of 1,000

4、 U.S.consumers explores spending and ecommerce trends,with a special focus on generational differences among Gen Z,Millennial,Gen X,and Baby Boomer shoppers as the buying power of each group continues to shift.3Approaches to saving money vary wildly among generations as inflation continues to impact

5、 spending.Baby Boomers are 78%more likely than Gen Z to buy items on sale,while Gen Z buys used products more than any other age group.2Where do American consumers start their search for products online?The majority still pick Amazon,while Gen X favors search engines.Among Gen Z,43%start on TikTok a

6、 higher number than those who start on Google!1Americas youngest adult shoppers are savvy and setting a new standard for ecommerce.32%of Generation Z consumers shop online once a day or more,compared to just 7%of Baby Boomers who do the same.Ages 18-26Birth years 2004-2012Gen Z*Ages 27-42Birth years