ING：向消费者学习（英文版）(42页).pdf

1、Learning from consumers: How shifting demands are shaping companies circular economy transition A circular economy survey 2Learning from consumers: How shifting demands are shaping companies circular economy transition In 2017 I had the opportunity to participate in the World Circular Economy Forum

2、in Helsinki. At the time, I said that as a financial institution, we have a moral obligation to help society progress in a sustainable way a point I still stand by today. We are uniquely placed in society because we are in contact with a variety of stakeholders within Foreword value chains. Over the

3、 last three years, Im pleased to say that the conversations around the circular economy have continued to grow. At ING, we havent stood still. Weve been using our financing and advisory discussions to actively help clients to transition to new sustainable models. Last year, we set up a Circular Supp

4、ly Chain Accelerator together with Accenture Strategy and Circle Economy to help large multinationals and their small and medium-sized suppliers shift to circular business models. Weve recently started leading a working group which is part of the Open Learning Environment a partnership between publi

5、c and private institutions valuable for the diversity of the participants involved in it: engineering, concrete and construction companies, economic advisors, and the municipality of Rotterdam. Next to these initiatives, weve also undertaken research. In 2019 we spoke to business leaders in the US a

6、nd asked them if they saw value in the circular economy. The results were overwhelmingly positive. 62% of the c-suite business leaders we surveyed said they planned to move toward circular business models, with another 16% saying they already had. The figures may seem surprising, but they arent when