一面数据：2022年护肤行业消费回顾及趋势分享报告（74页）.pdf

1、2022Data to Action9280+70%9500+Yimian Data320142021ISV2019ASCL.LISVAI20224-ChinaBrazilUKFranceUnited StatesJapanGermanyPolandSwitzerlandRussiaBelgiumNorwaySpainTukeyItalyMexicoIrelandAustraliaNetherlandsSwedenFinlandIsraelCzech RepublicAustriaMalaysiaThe United Arab EmiratesIndiaCroatiaDenmarkKoreaC

2、anadaLithuaniaNew ZealandSingaporeSouth AfricaUkraineLuxembourgEstoniaLatviaGreeceArgentinaHungarySerbiaRomaniaTaiwan120ASCL.L100+1500+30bn+5,&YiTrend6PNLP6()(Excel)/SKUJHUNYUPower BITableauAPI/SFTP/MySQL/Redshift/Azure)OneLoad(PPT)SaaS 7O2ODTCShopify/APP500+PB10+*8O2Oknow-howMeta AI20222022202310Ag

3、enda1.2.3.4.Macro TrendPart 12023191.2202241291.28090100110120130100TRADING ECONOMICS-CCI10020202,118.920206112.62022486.7202295DIY20221-12+19%20221-10+106%CA+15%-11%98M+19%TOP3 2211YTD 221-122210YTD|20221-10+53%20221-12+17%+2021/5-2022/4YiDroneYiSonar|45+131%+154%3004K37K1+DIYT/20163082020773150%20

4、24318529.4%2023589.7+2022.01-2022.11 1%|46/20221-11-NPSOLAY100K200K300K400K500K600K700K800K900K0M5M10M15M20M25M30M12345678910111247“20221-12/PGC384M1MUNNY#UGC1M#240M3M-38%|+467%+363%+257%+147%+107%+102%+93%+34%3M34#INTO1-PGC1M#PGC555KPGC735KPGC420K/RecyclingReplacementCarbon Neutralsls/sles,940%PEG-

5、100%0%100%200%300%400%500%600%700%800%900%1000%-5 10 15 20 25 30YOY GR%*48GR%=2022/1-10 vs 2021/1-10Average*=22Average=57%|9036%64%;2021/1-2022/10;|20235001030204SPA365%20222611%2022+96%+69%+32%+39%+7%+884%|Conclusion Part 452/VSVS2022/53/2535COPYRIGHTDECLARATION/“”/AIAscential120ABOUT US美妆趋势分享Beaut

6、y Trend DirectionNatalie Chen,Mindset ConsultantAgenda12023/24 中国美妆消费者22023/24 关键美妆趋势-护肤-彩妆-香氛2023/24 中国美妆消费者画像致力于减少消费，并以“买得好”为荣，精简护肤者利用有科学依据的高效多功能产品来简化自己的美妆流程，重视功效和效率，注重结果。精简护肤者环保关怀派是负责产品设计的追捧者。对能够提供自我关怀且无废弃物产品的需求将会出现，他们也是新生态伦理商业模式和产品替代品的早期采纳者。环保关怀派为乐于尝试新品而生的欢乐探索派，利用美妆产品来打造一个极乐世界，他们会与能促进情绪健康和皮肤健康的产