Brand Finance:2023年全球采矿、金属和矿产品牌价值50强年度报告((英文版)(30页).pdf

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Brand Finance:2023年全球采矿、金属和矿产品牌价值50强年度报告((英文版)(30页).pdf

1、Mining,Metals&Minerals 502023The annual report on the most valuable and strongest Mining,Metals&Minerals brandsMarch 2023Brand Finance Mining,Metals&Minerals 50 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword David Haigh,Chairman&CEO,Brand Finance 7Ranking Analysis9

2、China Mining,Metals&Minerals Brands14Top Mining,Metals&Minerals Sustainability Perceptions Score and Value for 202315Brand Value Ranking(USDm)17Methodology18Our Services25Brand Finance Mining,Metals&Minerals 50 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We b

3、ridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of bran

4、dsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to bra

5、nd strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standa

6、rds Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Ac

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