1、Canada1002023The annual report on the most valuable and strongest Canadian brandsMarch 2023Brand Finance Canada 100 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword 7 David Haigh,Chairman&CEO,Brand Finance Alexandre St-Amour,Client Services Manager,Brand Finance Cana

2、daRanking Analysis11Brand Value Ranking(CADm)19Brand Spotlights21TD Betsey Chung,Executive Vice President,Global Chief Marketing Officer TD 22Methodology25Our Services32Brand Finance Canada 100 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap bet

3、ween marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousand

4、s of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and v

5、isual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our e

6、xperts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Stan