1、Global Recovery Insights 2020www.ufi.org/researchSUPPORTED BY:PRODUCED BY:Part 2:The future of digital and hybrid eventsContentsSECTION 1SECTION 2SECTION 3SECTION 4SECTION 5SECTION 6SECTION 7SECTION 8SECTION 9SECTION 1034567811131415WelcomeKey areas of focusKey findingsUptake of digital eventsA stro

2、ng preference for networking at live eventsReturn on investment is a challenge for exhibitors Familiarity increases comfort with digitalA safety conscious option?Attracting new audiencesConclusion2G LO B A L R E C O V E R Y I N S I G H T S 2 0 2 0Dear industry colleagues,We are happy to publish the

3、second part of this global study,which follows on from the first part which was published in October.(Part 1 is available here)As with Part 1,this report is based on a quantitative survey of trade shows visitors and exhibitors,with 9,000 responses in 10 languages representing trade show participatio

4、n in over 30 countries.The first part looked at how visitors and exhibitors were feeling the impact of the lack of live events and the impact on them both personally and professionally.We were relieved to see that the core value proposition of face to face remains strong,and there was no evidence of

5、 any long-term shift away from live events.This report focuses on the experience of visitors and exhibitors at digital events;how they perceive the current digital offerings,their views on future spend and what role they think hybrid will play in the visitor journey.The core findings echo the first

6、report in the strong demand for the return of live events.Visitors recognise some strengths in digital notably the time and cost benefits and are increasingly happy for some content to be delivered digitally.Exhibitors have strong preference for live events across all aspects,but particularly for ne