1、14 Ways Digital Experience Analytics Improves Your Marketing Campaign ROIMaximize acquisition spend and campaign performance with customer-centric experiences that drive action and deliver resultsFor digital and marketing teams2Imagine you have a window into the minds of your prospective customers.Y

2、ou understand their desires and goals,what resonates with them and what drives them to take action.This level of insight into your prospects and customers is possible with digital experience analytics(DXA).By seeing users behaviors and interactions with your website and marketing collateral,you can

3、learn what they want and need proactively,without waiting for them to tell you.DXA provides behavioral insights that give you a unique perspective of the entire customer journey,and the users emotions and behaviors along the way.Build efficient and effective campaigns that resonate with your audienc

4、es needs time and time again because your messaging and unique value proposition matches their customer experience(CX)expectations.Give your audience what they want while getting what you wantbetter campaign performance,increased engagement,more conversions and higher ROI.Digital experience analytic

5、s gives you an unprecedented level of customer understanding so you can make good marketing campaigns,exceptional.This playbook provides four real-life use cases from Contentsquare customers to demonstrate how DXA can improve your campaign performance and ROI by helping youIncrease visitor engagemen

6、t to reduce bounce ratesOptimize pages for higher acquisitionImprove customer marketing ROI with repeat salesEnhance customer loyalty to drive conversions Companies need to focus on becoming more digital,a capability that past experi-ence has shown leads to greater resilience by opening new markets,