1、Social Media IndustryBenchmarks Study2023 EditionTimeframe:Jan 2022-December 2022Sample:Socialinsider data worldwideBelow youll discover a couple of social mediaengagement benchmarks and trends that will help youbetter understand the social media landscape in 2023TikToks average engagement rate-calc

2、ulated by followers-is4.25%,while the engagement rate by views is 5.10%.Instagram records an average engagement rate of 0.60%,thatscontinuously decreasing.Reels represent the best-performing content type onInstagram,generating double the engagement of the otherpost formats.Overall,Facebooks engageme

3、nt rate is located at an averageof 0.15%.Key engagement takeawaysSocial media engagement benchmarks4.25%Even if TikTok is the mostengaging social media platform,from year to year,it registerssignificant drops in engagement.Average TikTok engagement rate(by followers)Timeframe:Jan 2022December 2022Sa

4、mple:Socialinsider data worldwide TikTokInstagramFacebookTwitter4.25%0.60%0.15%0.05%Social media engagement rates evolution28%Despite being the most engagingsocial platform,TikToksengagement is slowly decreasingyear over year.YoY engagement rate decreaseon TikTokTimeframe:Jan 2022December 2022Sample

5、:Socialinsider data worldwide TikTokInstagramFacebookTwitterMost engaging industries on TikTok7.69%This is the most engagingindustry on TikTok at themoment.The FMCG-Beverages TikTokaverage engagement rateTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide 7.69%6.92%5.93%5.78%5.23%4.76

6、%4.55%4.01%3.74%3.48%3.22%2.51%Most engaging industries on Instagram0.96%This is the most engagingindustry on Instagram at themoment.The FMCG-Food industrysaverage Instagram engagementrateTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide 0.96%0.94%0.92%0.91%0.89%0.78%0.78%0.70%0.49%