1、EXECUTIVE SUMMARYEXECUTIVE SUMMARYEXECUTIVE SUMMARYDIRECT IMPACTS(2018)TOTAL IMPACTS(2018)EXECUTIVE SUMMARYOVERVIEW OF EXHIBITIONS VOLUME AND DIRECT SPENDINGEXHIBITIONS SUMMARY DATAExhibitions generated 6.3 billion of direct spending and sold 4.7 million net square meters in 2018.EXHIBITIONSSUMMARY

2、DATAExhibitions generated approximately 4,096 in direct spending per square meter of venue capacity in Spain in 2018.ECONOMIC IMPACT APPROACHECONOMIC IMPACTSSpains exhibitions sector supported 13.0 billion of total output(business sales)in 2018.ECONOMIC IMPACTSExhibitions generated approximately 159

3、,000 in total output per exhibitor in 2018.RESEARCH APPROACHEXISTING IMPACT STUDIES AND THIRD-PARTY DATACountryStudy year Report titleSourcesAustralia2015The Value of Business Events to AustraliaErnst&Young,Business Events Council of AustraliaCanada2014The Economic Contribution of Business Events in

4、 CanadaMPI Foundation Canada,Maritz Research,The Conference Board of CanadaDenmark2012Economic Contribution of Meeting Activity in DenmarkVisit DenmarkFrance2011tude sur les retombes conomiques delactivit des salons en France et en le-de-FranceAtout France,CCI de Paris IDF,Comit des Expositions de P

5、aris,DGE(Ministre de lEconomie),France Congrs et Evnements,UNIMEV-OJS,ViparisGermany2018Overall Economic Relevance of Exhibitions in GermanyAssociation of the German Trade Fair Industry(AUMA)Guatemala2017Medicion de la relevancia economica de la industria de turismo de reuniones en GuatemalaSTA Cons

6、ultores,Gobierno de la Republica de Guatemala,INGUAT(Instituto Guatemalteco de Turismo)India2017Indian Exhibition Industry ReportIndian Exhibition Industry AssociationMexico2016The Economic Relevance of Meetings in MexicoSECTUR(Secretaria de Turismo),Consejo do Promocion Turistica de Mexico,STA Cons