1、February 2023Dentsu Consumer Navigator:Retail&eCommerce 2023|Navigator|Navigatordentsu Consumer Navigator Retail&eCommerce 2023About this studyThe survey is administered each month through Toluna,an online research panel.Conducted by dentsu,this survey is distributed among a random sample of 1,000 r

2、espondents,18-years-of age or older and residing in the United States.The survey garners an equal number of male and female respondents and controls for nationally representative weighting across race and ethnicity(using the latest publicly available U.S.Census numbers).The survey that informs this

3、report was fielded on February 13th,2023.Contents0101Top Consumer InsightsTop Consumer Insights02Taking Stock of Shopping Habits03Enhancing the Customer Experience04The State of Mobile&Social Commerce05Closing Thoughtsdentsu Consumer Navigator-Retail&eCommerce 2023Online marketplaces top consumers m

4、ost frequented shopping Online marketplaces top consumers most frequented shopping channels.channels.Almost 7 in 10 US consumers shop via online marketplace at least monthly,followed closely by 68%who shop in-store and local and big box stores,respectively.Social media garners the highest number of

5、daily shoppers,though fewer consumers overall are social shoppers.However,inHowever,in-store shopping plays a key role in shopping habits.store shopping plays a key role in shopping habits.Not only does in-store continue to be the dominant shopping method across categories such as grocery,household

6、necessities,furniture&dcor,and others,but consumers consider it to be the most convenient,enjoyable and inspiring shopping method.Despite stereotypes,Gen Z and Millennial shoppers are driving Despite stereotypes,Gen Z and Millennial shoppers are driving inin-store shopping as much as online.store sh