Socialinsider :2022年度电信社交媒体行业报告(英文版)(18页).pdf

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Socialinsider :2022年度电信社交媒体行业报告(英文版)(18页).pdf

1、TelecomSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the telecom indus

2、try across all platforms.However,Instagram Reels remain the most engaging sort of media.Content Strategytelecom brands-examples40.96%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsWhile the average post interactions on Facebook and Twitter remain mostly flat,they dropped by 40.96%on Insta

3、gram in the last 12 months.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry In the last 12 months,brands in the Telecom category shared:55.08%photos 27.16%videos 8.34%albums 8.26%links 1.14%statusesContent div

4、ersity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Posts types on InstagramIn the last 12 months,brands in the Telecom cat

5、egory shared:47.76%photos 19.31%carousels 16.73%videos 16.18%reelsContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Posts types on TwitterIn the last 12 months,brands in the Telecom category shared:69.06%status 27.08%links 2.6

6、2%photos 1.22%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.27%Avg.engagement rate per post for status Statuses perform best in terms of organic performance on Facebook worldwide.Statuses(0.27%)are followed by links and photos,which have a 0.15%engagement rate.Pos

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