1、 2023 Boston Consulting Group1The release of ChatGPT in late 2022 created a groundswell of interest in generative AI.Within hours,users experimenting with this new technology had discovered and shared myriad productivity hacks.Inthe weeks and months since,organizations have scrambled to keep paceand

2、 to defend againstunforeseen complications.Some organizations have already adopted a more formal approach,creating dedicated teams to explore how generative AI can unlock hidden value and improve efficiency.The CEOs Guide to the Generative AIRevolutionMARCH 07,2023 By Franois Candelon,Abhishek Gupta

3、,Lisa Krayer,and Leonid ZhukovREADING TIME:15 MIN 2023 Boston Consulting Group2For CEOs,however,generative AI poses a much bigger challenge.Todays focus might be onproductivity gains and technical limitations,but a revolution in business-model innovation is coming.Much as Mosaic,the worlds first fre

4、e web browser,ushered in the internet era and upended the waywe work and live,generative AI has the potential to disrupt nearly every industrypromising bothcompetitive advantage and creative destruction.The implication for leaders is clear:todays breathlessactivity needs to evolve into a generative

5、AI strategy owned by the C-suite.This is no small task,and CEOswho are likely several steps removed from the technology itselfmay feel uncertain about their next move.But from our perspective,the priority for CEOs isnt to fullyimmerse themselves in the technology;instead,they should focus on how gen

6、erative AI will impacttheir organizations and their industries,and what strategic choices will enable them to exploitopportunities and manage challenges.These choices are centered on three key pillars:Each pillar raises an urgent question for CEOs.What innovations become possible when everyemployee