1、!#$%&(!#$%&(SHOPLINE!#$%&(!#$%&(01.!#$%&!#$%&!#$%&()*+,-./0123456!#$%&()*+,-./0123456789#$:;789#$:;?!?!#!#$%&$%&()$%*+$%*+,-./01&2345%,6789:%;?%ABCD#D#EFGHEFGHIJKLMN,()EF;8OPQ,RSTUVWXPQY,Z_W_Wa#a#KbcdHKbcdH()efefgKbhijk5%,lmnopqrstuv#$:;=78AB#$:;=78AB!#!#wxyz|wxyz|$lKbL|2,58leXD#D#“”XPQY“”XPQYPQYKL,

2、89lO&,”PQYa#a#e2,-xe2,-x58Xf,Kb8()-$%X5%e2Z,z5%Ins FB Pinterest#$CD#$CDE-commerce!#$!#$+=!#$%&($)ECOMMERCE!#$!#$%&()*%&()*+,-./0+,-./01#$1#$22334455/006677893/0:;893/0:;?+AA0BCD0BCD+EFEFGHIJGHIJKLKLMKLKLMNOPQRSTUNOPQRSTUVVWWTTUU+,00BBXXYYSOCIAL COMMERCESocial Commerce vs eCommerce$%&)*+$%&)*+02.()$%

3、&*+()$%&*+:E;FGHIJ&(#$:;56KL:E;FGHIJ&(#$:;56KLKLZZq_Za_Zaq*bcZabcZaKLdefeadefeadZZdZZKbKbhQ ghghiijkjkKbdeZadeZaKbLXBklmnlmnqb_ab_aKbKbKb8DDDDX!*+!#$%opop ZaZaqrstuqrstu ecaecavpvp eeaeeawxwx eZ_aeZ_aKb8-Kb8-,-&*+,-&*+12%yz|GMV是|4+76%20202021z|3+!相比于|子商务形式|y“”“”8|S y*!#$!#$z|y-TikTok()$%&./012*+()$%

4、&./012*+MN#$:;56OPQR(SD56TUVWMN#$:;56OPQR(SD56TUVWSource：Accenture,Statistaz|rE|y,-,-f_z|./0./01212ofe0/30/3-f_|8F.45.45Value of social commerce sales worldwide from 2020 to 2026(in billion U.S.dollars)()$%&*+()$%&*+Source：eMarketer;SproutSocial-The State of Social Media InvestmentXY-Z340#C(#C_:;abc

5、deXY-Z340#C(#C_:;abcdeMN;fgh0#$:;MN;fgh0#$:;84%Facebook64%Instagram60%Twitter57%YouTube42%LinkedIn31%Google My Business27%Whatsapp19%TikTok3456./78*+3456./78*+Source：PwC;Research2Insights;Statistaijk#$:;lmno(pq56QRBrstijk#$:;lmno(pq56QRBrst!%&#$%&#$%&($($)*)*+%()()*)+=#=#KbLjklqKbLjklq!#$%&()!#$%&()

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