1、Part 1:Ready for a new approachA GUIDE TO AGILEINSIGHTS FOR CONSUMERPRODUCT TEAMS Ready,Aim,FireHeres the lowdown.Agile research enables companies to build betterproducts,experiences and brand communications in a quick andaffordable way.Leading research solutions deliver major advantagesover traditi

2、onal marketing research approaches by leveraging onlinetechnology,AI and automation to make research faster and morecollaborative.Agile solutions provide access to pre-profiled consumers.Organizations can quickly connect with the precise people they need.Research that used to take weeks to complete

3、can now be recruited inas little as one day.Agile solutions capture in-context behavior not just online,but inhomes and stores,and offer the potential for multiple touchpoints toask consumers follow-up questions or iterate on ideas as they learn.Agile methods focus on empowering innovation teams,bre

4、akingcomplex problems into smaller“sprints.”Automated reportingdashboards and analysis tools make it faster to share learnings withthe team.Quotes and video clips help bring findings to life.Add it up,and this approach to development enables consumer productcompanies to make rapid decisions in less

5、time and for less money.BRING BETTER PRODUCTS TO MARKET,FASTER.1A GUIDE TO AGILE INSIGHTS/If youve ever wondered why your favorite platforms are constantlychanging,or why Apple pushes out iPhone updates at regular intervals,you can thank the agile development approach.Instead of working onenormous s

6、oftware solutions and releasing them bi-annually,the agileapproach promises more frequent updates informed by customerfeedback on early concepts.Agile was developed to solve so-called“wicked problems”that arecommon among innovation teams.Wicked problems aremultidimensional,involving new or different