1、March 2023The path toward eco-friendly travel in ChinaJoint research in travel sustainability in ChinaCover image:pandu ior/Unsplash Abacapress/Victor Marvillet Copyright 2023 McKinsey&Company Accor T Group All rights reserved.This publication is not intended tobe used as the basis for trading inthe

2、 shares of any company or forundertaking any other complex orsignificant financial transactionwithout consulting appropriateprofessional advisers.No part of this publication may becopied or redistributed in any formwithout the prior written consent ofMcKinsey&Company.This report is a collaborative e

3、ffort by Monica Li,Spencer Liu,Steve Saxon,Jonathan Woetzel,and Jackey Yu,representing views from McKinseys Travel,Logistics&Infrastructure practice.About the authorsMonica Li is a consultant in McKinseys Beijing Office,Spencer Liu is an associate partner in the Hong Kong Office,where Jackey Yu is a

4、 partner;Steve Saxon is a partner in the Shenzhen Office,and Jonathan Woetzel is a senior partner in the Shanghai office;Brune Poirson is the chief sustainability officer at Accor,where Gary Rosen is the chief executive officer Greater China;Ray Chen is the senior vice president of T Group and CEO o

5、f Accommodation Business.AcknowledgementsThe authors wish to thank Carrie Chen,Zi Chen,Margaux Constantin,Giuseppe Genovese,Yanran Guo,Lili Li,Esteban Ramirez,Shashank Singh,Mingming Sun and Cherie Zhang for their contributions to this report.They also wish to thank Christophe Lauras,Violet Jiang,Ke

6、n Wong,and Vivian Yeh from Accor and Richard Beh and Quanwu Xiao from T Group for their contributions to this report.The path toward eco-friendly travel in ChinaJoint research in travel sustainability in ChinaPreface:The world is facing an unprecedented sustainability challengeOne need not look furt