1、E-commerceSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the E-commer

2、ce industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content Strategye-Commerce brands-examples43.40%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsSince January 2022,the average number of interactions with postings has dropped on Instagram by 43

3、.40%.However,the post-interaction rate on Twitter and Facebook has remained constant.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry In the last 12 months,brands in the E-commerce category shared:54.50%phot

4、os 17.72%links 15.66%albums 11.36%videos 0.74%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Po

5、sts types on InstagramIn the last 12 months,brands in the E-commerce category shared:53.20%photos 18.29%reels 21.79%carousels 6.70%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Posts types on TwitterIn the last 12

6、months,brands in the E-commerce category shared:55.01%status 25.00%links 16.26%photos 3.71%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.17%Avg.engagement rate per post for video Videos perform best in terms of organic performance on Facebook worldwide.Videos(0.17