Digsite:挽回购物车弃购销售额损失的6大客户关系管理(CRM)策略(英文版)(14页).pdf

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Digsite:挽回购物车弃购销售额损失的6大客户关系管理(CRM)策略(英文版)(14页).pdf

1、6 Abandoned Cart CRM Strategies to Recover Lost SalesQuick G6 Abandoned Cart CRM Strategies to Recover Lost SalesAs you are reading this,the entire annual gross domestic product of the United Kingdom is sitting in abandoned shopping carts.According to research by CreditDonkey,roughly$4 trillion in g

2、lobal sales revenue is lost to shopping cart abandonment each year.As shockingly high as this number is,it makes sense when you consider that the average cart abandonment rate is 69.82%(according to the Baymard Institute).Impact of Cart AbandonmentYearly losses from abandoned shopping carts$4.6 Tril

3、lionLost by online retailers worldwide.$260 BillionOf the$4 trillion losses is recoverable.$18 BillionLost by ecommerce 6 Abandoned Cart CRM Strategies to Recover Lost SalesIn practical terms,this means that if your e-commerce business generates$150k in sales revenue each year,there is$375k sitting

4、in abandoned carts.If you could convert just 20%of that into sales,then youd net a tidy$75k for comparatively little effort.This quick guide will show you how to break through the clutter with the right methods,incentives,and content to convert this segment of your audience.The higher the cart aband

5、onment rate in your industry,the more valuable the right cart abandonment strategies are(Source)The travel industry gets the most abandoned carts Cart abandonment rate by industry:travel industryfinance industryretail industrynon-profit organizationfashion industrygaming industry81.1%80.4%75.6%75.6%

6、69.1%64.2%6 Abandoned Cart CRM Strategies to Recover Lost SalesWhat drives cart abandonment?Cart abandonment occurs when would-be shoppers begin building their collection of desired items with an intent to check out,but leave your site without completing their purchase.It is the very definition of t

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