1、Why qualitative wins:The future of human experience insights2/37Why qualitative wins Forsta ebook Forsta,2022.All Rights Reserved.The growth trifecta:why qualitative research is growing so fastContents1.The five key growth drivers for qualitative researchIntroduction2.The modern qualitative research

2、 toolbox3.The five key future trends for qualitative research2.1 Remote video2.2 Online communities 2.3 Mobile diaries and journey mapping2.4 Qualitative analytics2.5 Human expertise1.1 Data overload1.2 Growing mistrust of data and metrics 1.3 The importance of storytelling 1.4 The growth of the exp

3、erience economy1.5 The rise of empathy in design and innovation3.1 Observation3.2 Automation 3.3 Integration3.4 Democratization3.5 CraftWhy qualitative wins Forsta ebook Forsta,2022.All Rights Reserved.3/37The growth trifecta:why qualitative research is growing so fastTell me more.And more.And more.

4、We want the full story.The colors,the shapes,the sounds,and the feelings.Its no longer enough to sift data,crunch numbers and plot charts.We want to investigate our customers hearts and minds,to see what lies beneath the surface and understand at a human level.We want to understand the human experie

5、nce.Introduction3/37Why qualitative wins Forsta ebook Forsta,2022.All Rights Reserved.4/37Why qualitative wins Forsta ebook Forsta,2022.All Rights Reserved.But how?We need a new approach to qualitative research,that sweeps away the clouds covering our understanding and uses modern tools that bring o

6、ut the best in each qualitative research method.In this eBook,we look at whats driving the exponential growth in the sector,what you can use to power up your qualitative research and most importantly examine whats coming next for the future of qualitative research.So you can be ready to make the mos