1、APP Insights of China Non-gaming Apps Marketing Features and Preference W W W.R E Y U N.C O M1W W W.R E Y U N.C O MCAS 20+10 2022 1 1 2022 12 31 App App O2OWiFi/W W W.R E Y U N.C O MApp&/AppW W W.R E Y U N.C O M01APP67.1%49.0%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%5,0005,2005,4005,6005

2、,8006,0006,2002021 年2022 年2022 App 1.1 2,300 26%App App 20212022 App CAS Part 1 App W W W.R E Y U N.C O MPart 1 App 15.5%10.1%14.8%14.6%11.8%11.1%11.4%12.0%12.6%10.3%10.2%10.1%6.4%2.3%6.7%23.1%21.9%19.4%16.9%11.8%10.5%15.2%20.7%13.9%-70.0%-60.0%-50.0%-40.0%-30.0%-20.0%-10.0%0.0%10.0%20.0%01,0002,000

3、3,0004,0005,0006,000123456789101112202220212022 2021 2022 App/2021 6 2022 Q2 3.15 App 6 20212022 App&CAS W W W.R E Y U N.C O MPart 1 App AppNo.1App32021AppApp3App 2022 App 2022 App 4 App App App 20212022 App 0%5%10%15%20%25%30%20222021-0.4%+1.6%+2.2%+1.3%+3.4%-2.0%-0.8%-2.6%-1.4%-1.0%-1.1%-0.3%-1.0%

4、-0.1%-0.2%CAS W W W.R E Y U N.C O MPart 1 App 70%54%51%49%47%45%45%45%44%42%42%36%32%29%24%176%40%28%1%15%7%5%45%16%83%-9%7%-25%0%-8%-370.0%-270.0%-170.0%-70.0%30.0%130.0%0%10%20%30%40%50%60%70%80%2022 App 2022 App App 2021 2022 App 175%350 2022 App App 53%App App O2O App App App O2O App 2022 App Ap

5、p CAS W W W.R E Y U N.C O MPart 1 App 2022 App Top 5 App Top 1 O2O App 7 8 9 10 11 12 1 2 3 4 5 6 2022 App 8 6 11 2022 App 3 6 11 8 AppO2O App818 2022App0204060801001201401601 2 3 4 5 6 7 8 9 10 11 12 Part 1 App CAS W W W.R E Y U N.C O MPart 1 App App Q1 7 App 60%52%46%40%70%64%45%39%Q 1Q 2Q 3Q 4202

6、2 App CAS App No.1 App 35.8%18.2%9.2%7.6%7.1%4.2%4.1%4.0%1.4%1.2%1.2%0.6%0.4%0.4%0.2%4.2%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%2022 App App App App App App 2022 3 App App App Part 1 App CAS W W W.R E Y U N.C O MPart 1 App 2022 App 69 App/Top 1App App 2022 App App 9991908879767271716463