1、122 0 2 2T O D A Y S L I N E U PDananRenVICE PRESIDENT,CLIENT INSIGHTSJamesMuldrowVICE PRESIDENT,PRODUCT MANAGEMENTPaulDergarabedianSENIOR MEDIA ANALYST Ian EsslingSENIOR DIRECTOR,SURVEY INSIGHTSRenee NelsonSENIOR VICE PRESIDENT,GENERAL MANAGER,TELEVISION AND CROSS PLATFORM PRODUCTSJason CloughSENIO

2、R DIRECTOR,PARTNER INSIGHTSRachelGantzMANAGING DIRECTOR,PROXIMICYOUR HOST3AGENDA123456A Complete View of the ConsumerThe Golden Age of ContentExpanding How We SpendAcross Digital Platforms And ScreensConsumer Expectations Around PrivacyOur Box Office Comeback4A Complete View of the Consumer45Source:

3、Comscore TV,Video Metrix,Box Office Essentials,Media Metrix,All time periods Jan-Dec 22.ONLINEVIDEOLINEAR TVMOVIESSOCIALGAMINGSITES/APPS210BHours Year-to-Date1.6BHours in Movie Theaters Year-to-Date233BHours Live+Year-to-Date45BHours Year-To-Date62BHours Year-to-DateH O U R S S P E N T J A N-D E C6S

4、ource:Comscore Media Metrix Multi-Platform,Dec 2019-Dec 2022,U.S.*Comscore CTVi,Dec 2019 Dec 2022U N I Q U E V I S I T O R S A C R O S S S O C I A L M E D I A A N D T O TA L I N T E R N E TTOTALINTERNET263MUVsD E C E M B E R 2 0 1 9D E C E M B E R 2 0 2 2SOCIALMEDIA230MUVsGAMINGSITES/APPS214MUVsCTV6

5、2MHHTOTALINTERNET275MUVsSOCIALMEDIA256MUVsGAMINGSITES/APPS229MUVsCTV 89MHH*MORE CONTENT IS CREATED AND CONSUMED THAN EVER BEFORE,TO LARGER AUDIENCES+12M+26M+15M+27M7The Golden Age of Content78OF VIEWING HAPPENS LIVE OR SAME DAYTelecast Data:Comscore TV,Jan.1 Dec.31,All Networks,Live+Same Day,2022,U.

6、S.9A YEAR OF NATIONAL TV:WHEN WE WATCHEDTelecast Data:Comscore TV,Jan 1 Dec.31,All Networks,2022,U.S.C A B L E V S B R O A D C A S T T O TA L AV E R A G E A U D I E N C E B Y D AY PA R T 0.05.010.015.020.025.030.0Early MorningDaytimeEarly FringePrime AccessPrimeLate FringeOvernight10WE TUNED IN TO W