1、Sponsored by:FOREWORDAPAC is a region defined by rapid development and the kind of tension that sparks innovation.Rising regions,rising competition andrising opportunities are shaping the landscape in unique ways.What is intriguing is how different markets are defining leadership in their own ways,c

2、reating a full beauty ecosystem rather than a single hierarchy.The forces at play are distinct yet complementary.South Korea leads in innovation and aesthetics,setting trends that influence the world.China excels in scale,speed and systems leadership.Southeast Asia is standing out as a hub for cultu

3、ral relevance,localisation andnext-wave consumer growth,expanding the total beauty opportunity across the region.This report draws on insights from leading experts across these diverse markets to explore how beauty trends are evolving differentlyacross APAC.What is clear is that the regions beauty l

4、eadership is not defined by one or two single markets,but by a distributed systemof innovation,execution and adaptation,and understanding this nuanced interplay is essential for anyone seeking to compete and thrivein one of the most exciting regions in beauty.Sarah Gibson,Event Director,in-cosmetics

5、 AsiaSponsored by:TABLE OF CONTENTSCHAPTER 1From Seoul with ScienceCHAPTER 5Inspired by IndonesiaCHAPTER 2Chinas beauty boomCHAPTER 6Thai trends,tried and testedCHAPTER 3Consumer skincare takes clinical inspirationCHAPTER 7Adopted and adapted(Taiwan,Vietnam and the Philippines)CHAPTER 4Southeast Asi

6、a:Beauty,rewrittenCHAPTER 8Challenges and adviceSponsored by:CHAPTER 1From Seoul,with ScienceSouth Korea has long served as a trendsettingbarometer for APAC beauty,with its beauty and personal care market projected at US$14.5 million1.The pioneer of glass skin,jello skin and many other trends which