1、As Ecommerce Swells,Affiliate Inches Closer to Digital MainstreamSEP 2022Max WillensAffiliate MarketingPresented byAffiliate marketing is making a strong case for the role it can play in marketers broader digital plans,as influencer marketing,retail media,and social ad spending continue to gain stea

2、m.Unfortunately,28%of US marketing executives do not know the effect affiliate marketing is having on their revenues.This is a critical mistake.This eMarketer report reveals the trends,projections,and analysis on how the space is changing.Dear eMarketer Reader,eMarketer is pleased to make this repor

3、t,“Affiliate Marketing:As Ecommerce Swells,Affiliate Inches Closer to Digital Mainstream,”available to our readers.This eMarketer report reveals the trends,projections,and analyses on how affiliate marketing is changing,as well as which strategies marketers should implement.We invite you to learn mo

4、re about eMarketers approach to research andwhy we are considered the industry standard by the worlds leading brands,media companies,and agencies.We thank you for your interest in our report,and we thank Partnerize for making it possible to offer this report to you today.Best regards,Nancy Taffera-S

5、antosNancy Taffera-SantosSenior Vice President,Media Solutions and Strategy,eMarketereMarketer,Inc.11 Times Square,Floor 14New York,NY Page 3Copyright 2022,Insider Intelligence Inc.All rights reserved.PRESENTED BY:Affiliate Marketing 2022:As Ecommerce Swells,Affiliate Inches Closer to Digital Mainst

6、reamThe pandemic helped power affiliate marketings growth,and the looming economic challenges figure to give it another jolt.The affiliate channel has historically thrived in periods of economic uncertainty.But it is not yet a critical channel in the digital ad landscape.3 KEY QUESTIONS THIS REPORT