1、Experts in what consumers want and whyBalancing indulgence and good value:AustraliaA Mintel Purchase Intelligence explorationAs cost of living pressures set in,consumers are laser focused on price.In Australia,42%of consumers agree being lower in price than other products is a top indicator of value

2、 when shopping for food/drink.Encouragingly,indulgent food/drink categories can offer affordability even in tough times.In the UK,75%of sweet biscuit consumers agree that sweet biscuits are an affordable treatHowever,consumers will look beyond their loved brands to make savings.In Canada,56%of choco

3、late/candy consumers are now more willing to substitute their favourite brands in order to save money.Faltering brand loyalty offers opportunity for private label to appeal with indulgent options that offer greater monetary value.Price pressure sees consumers becoming savvy spendersBase:Australia:1,

4、000 internet users aged 18+;UK:2,000 internet users aged 16+;Canada:1,777 internet users aged 18+who have eaten chocolate or candy in the past three months Source:Dynata/Mintel,Kantar Profiles/Mintel,202275%of UK sweet biscuit consumers agree that sweet biscuits are an affordable treat.2In Australia

5、,30%of consumers would buy more store brands to save money on food/drink.For retailers,there is an opportunity to help consumers treat themselves while being kind to already stretched purse strings.Australian retailer,Coles,have launched their Indulgent mousse range under their Coles Finest private

6、label.The range includes the SKUs:Mixed Berries&Belgian Chocolate Mousse,Alphonso Mango Mousse and Salted Caramel&Belgian Chocolate Mousse.Each SKU is priced at$4 AUD for four mousses.The 1 dollar per mousse price point is helping drive a competitive purchase intent for the range.44%of Australian co