1、Attracting top talent in todays evolving workforceEmployer Branding GuideAs more and more candidates use a variety of tools to research organizations and their roles,employer branding is becoming increasingly important for all recruiting and retention efforts.This is especially true when hiring the

2、next-generation workforce,who are driven by are values,work/life balance,identifying with a culture,employee diversity,and business sustainability.Add to that a talent shortage and post-pandemic hiring challenges,and its no wonder that employer branding is more important than ever.Todays job candida

3、tes vet potential employers in ways similar to how they shop for consumer items on their favorite digital platforms,asking around,and reading reviews.What will that mean for your organization?Will your company be able to pass muster?To attract top talent and find better matches for your ever-evolvin

4、g roles,employer branding is what will differentiate you and help you stay competitive.PG.2A job ad is no longer enough.Generations X,Y and Z are making decisions based on relevant information and data.Talent can pick and choose between many job opportunities,and they will likely notbe based solely

5、on the highest salary.Stefan Hobiger,VP strategy,solutions&delivery,MonsterEmployer branding:Its not just a buzzword.When done right,employer branding acts as a magnet to attract the right people,and at the same time,a filter to remove those who arent the right fit from the process.Getting the right

6、 people,not simply more people,to apply to your roles shouldbe the ultimate goal.What it isEmployer branding isnt really any one thing,but a collection of all the elements that make up what working at your company is all about.Its your Employer Value Proposition(EVP)EVP is your promise,as an employe