1、MAPPING THE JOURNEY TO SUSTAINABLE PACKAUTHORSLaurence BrillaultDr Pippa BaileyWhat consumers wantMarch 2023ESG SERIESIPSOS VIEWSSustainability is a critical issue for Consumer Packaged Goods(CPG)companies.The question is not whether they should be on a path to demonstrably better outcomes,but rathe

2、r how do they get there.A key part of a holistic sustainability strategy for most CPGs is their packaging blueprint.This is a complex matter,especially when manufacturers are operating across markets and categories,and relying on scale to make their environmental shift both effective and profitable.

3、Most CPG companies have defined and communicated near-term sustainability goals with 2025 or 2030 the typical reference.More than half of Ipsos Reputation Council Members say that Environment,Social and Governance(ESG)concerns have fundamentally changed the way their business operates(Figure 1).Some

4、 have signed Non-Governmental Organisation(NGO)agreements,while others have aligned with country specific objectives,and/or defined their own targets.Whichever the scenario,to deliver against those goals,the overall sustainability vision and strategy needs to be translated and integrated at business

5、 unit level by each function within the company to build a clear project pipeline.The move towards more sustainable packaging is not only an opportunity to help the planet but also a commercial opportunity,with consumers looking for more environmentally friendly solutions.Considering various environ

6、mental concerns,the accumulation of waste,packaging and plastic is the third-biggest concern across the globe(41%),after the threat posed by climate change(46%)and extreme climate events(43%).1 Three-quarters of people across 28 countries agree that single-use plastic should be banned as soon as pos