1、 2022 Morning Consult.All rightsreserved.The State of Media&EntertainmentANALYST REPORTJANUARY 2023How media companies can find the next wave of growth in 2023 amid macroeconomic uncertainty23Executive Summary4Key Takeaways5Video Streaming13Social Media19Video Games,Esports and Metaverse26Digital Au

2、dio32About the Report&MethodologyIN THIS REPORT3With the economy not likely to improve much in the near term,media executives should brace for some consumers to be even choosier with their entertainment expenditures in 2023.Executive SummaryMorning Consults semiannual State of Media&Entertainment re

3、port tracks the most important media trends and distills how executives in the industry can capitalize on them.Most consumers are now comfortable with outdoor activities again,but rising interest rates and increased production costs in 2022 contributed to a year where growth fell short of expectatio

4、ns.The biggest media companies lost over$500 billion in market value last year,and as 2023 begins,executives need the latest insights on how consumers are approaching media to ensure that this year wont be a repeat of the previous one.Based on survey interviews with more than 2,200 adults across the

5、 United States,this report provides insight into the consumer trends that will shape the future of the media and entertainment sector.Source:Morning Consult Research IntelligenceShare of U.S.adults who said they often tried to save over the past month in each category due to rising inflation:20%25%3

6、0%35%40%45%50%Jul 22Aug 22Sep 22Oct 22Nov 22Dec 22GroceriesGasRestaurantsEntertainmentexperiencesElectronicsSubscriptionservices42Winning the short-form video race remains paramount for social media players.Startups like BeReal and Post News have gained popularity,but its unclear any new player will