1、Are you a keeper?Discover strategies to develop long-term customer relationships with the 2019 Accenture Global Keep Me Index.If youre a communications service provider(CSP),whats the state of your relationships these days?With customers,that is.If youre like most companies,its increasingly difficul

2、t to attract new customers and keep the ones you have.The global telecom switching economy grew 9 percent from 2017 to 2018,reflecting customer revenue at risk from switching providers.1 Customer acquisition costs have been growing at about 5 percent annually as mature markets approach saturation.2T

3、he silver lining?Companies arent helpless in the face of these developments.In fact,80 percent of consumers who switched providers told us that the company could have done something differently to retain them.1But what is that“something”?The answer:Strong relationshipsenduring,reciprocal and authent

4、ic relationships with customers and other businesses.Introduction#AreYouAKeeper2The 2019 Accenture Global Keep Me Index:Measuring customer“stickiness”How can the effectiveness of a customer relationship be measured?For the third year in a row,Accenture has conducted research with almost 24,000 custo

5、mers globally who subscribe to and regularly interact with CSPs spanning wireless and television/video services,as well as digital platform brands(such as Amazon Prime,Hulu,Netflix and Google),to measure their likeliness to stay with a brand for the long run.#AreYouAKeeper3Instinct:Whats the first w

6、ord or phrase that comes to mind when you hear this companys name?Is the sentiment positive or negative?Dependence:Imagine the company is going out of business.How does that make you feel?Why?Trust:Is this a brand you trust?What do you trust and/or distrust the most?Are you confident that your data