1、 2022 Information Resources Inc.(IRI).Confidential and proprietary.March 2023State of the Beverage Alcohol Industry 2 2Executive SummaryEven as total inflation is moderating,inflation for beverage alcohol(6.3%)is lower than total food and beverage inflation(13.2%).While consumers are watching their

2、budgets,pockets of premium remain.Read on for overall trends and opportunities for beverage alcohol in both retail and on-premise.The State of Beverage AlcoholConsumers continue to support BevAl premiumization,even increasing recently within beer and wine.Premium spirits lost some ground to value as

3、 data normalized somewhat from a pandemic lift and newly introduced value-oriented spirits products impacted the segment.As consumers adopt healthier habits,better-for-you beverage alcohol options,including low-and no-alcohol options are gaining traction.Sales of ready-to-drink cocktails and hard se

4、ltzers had a meteoric rise from 2018 to 2021,but growth leveled off in 2022.Younger generations,including millennials aged 21+and Gen X,buy nearly two-thirds of all RTD beverage alcohol drinks.Beverage alcohol is the only grocery department to make a sizeable gain in in-store displays in 2022.On-pre

5、mise has yet to rebound from the pandemic and remains dogged by labor shortages.Implications and Growth Opportunities RetailWith on-premise yet to rebound from the pandemic,retail can shift the trial experiencefrom on-premise to at-home.Consider multi-flavor,multi-pack expansion as consumers look fo

6、r new flavor experiences.Leverage holidays and major events to promote products as right for the“occasion,”including Super Bowl,Memorial Day,Thanksgiving,etc.OperatorsConversely,operators should find ways of promoting the on-premise experience to lure consumers back for fun with friends or a place t