1、As our premier thought leadership product,Citi GPS is designed to help readers navigate the most demanding challenges and greatest opportunities of the 21st century.We access the best elements of our global conversations with senior Citi professionals,academics,and corporate leaders to anticipate th

2、emes and trends in todays fast-changing and interconnected world.This is not a research report and does not constitute advice on investments or a solicitations to buy or sell any financial instruments.For more information on Citi GPS,please visit our website at AIChatGPT and SearchWith the announcem

3、ent of OpenAIs ChatGPT being integrated into both search engines and the broader web,we look at what generative AI is and how models like ChatGPT could be transformational in how we search for things on the web,use information,and communicate with each other.Generative AI has the potential to change

4、 the business model of search and how we access content on the web.2023 CitigroupPrimary AuthorsTyler Radke Global Software AnalystCiti Research+1-415-951-1660|Ronald Josey U.S.Internet AnalystCiti Research+1-212-816-4545|Atif Malik U.S.Semiconductor&Semiconductor Capital Equipment AnalystCiti Resea

5、rch+1-415-951-1892|Alicia Yap,CFA Head of Pan-Asia Internet ResearchCiti Research+852-2501-2773|Amit B Harchandani Head of EMEA Technology ResearchCiti Research+44-20-7986-4246|Robert Garlick Managing DirectorCiti Global Insights +44-20-7986-3547|Tahmid Quddus Islam Senior AssociateCiti Global Insig

6、hts Kathleen Boyle,CFA Managing Editor,Citi GPS+1-212-816-3608| 2023 Citigroup3What is Generative AI?Generative Artificial Intelligence(AI)aims to understand and predict information from a particular data set.It is important to know that generative AI is not totally new.It is already used in applica