1、BenchmarkReportQ1 2023 Podcast advertising is measurable!Podsights empowers brands and agencies with valuable attribution and performance measurement to help validate and scale their podcast advertising.Publishers use Podsights to help grow theiraudience and effectively monetize theirpodcast content

2、.Weareon a mission to growpodcastadvertising byhelping advertisers truly understandandleverage the power of the podcasting medium.010203Podcast Media Buyers Guide Latest Conversion Rate Benchmarks Whatyou can expectto find in this reportOverview&Key Takeaways Overviews&Key Takeaways01Analysis Overvi

3、ewQ1 2022-Q4 202212BImpressions53%YoY4.3KCampaigns1KBrands15%YoY$757MAd Spend152%YoYPodsights estimates that we measure more than 1 in every 3 dollars spent in the podcast advertising space,given the$2B podcast advertising market.2022 IAB|PWC StudyPodsights Q1 2023 Benchmark Report|51125%YoYAverage

4、CR across industries this period1.32%Average Frequency4.94Fast Figuresconsistent with last quarterFrequency2-5for optimal conversion ratesRemains in the LeadPre-Rollfor optimal conversion ratesPodsights Q1 2023 Benchmark Report|602Podcast Media BuyersGuideImpressionsAverage Conversion RateVisitors0-

5、400,0001.52%2,028400,001-1,000,0001.64%5,4781,000,001-2,000,0001.30%8,6892,000,001-4,000,0001.55%20,6174,000,001-10,000,0001.36%45,23410,000,001+1.30%52,128Based on the number of impressions run during a campaign,brands can estimate the number of visitors theycan expect In order to make conversion r

6、ates more tangible,thistable uses Podsights benchmark data on campaign size,frequency,and conversion rates to illustrate the outcomes you can expect from your podcast advertising campaign at different impression levels.Podsights estimates the number of visitors using impressions and average conversi