1、The last call for sustainabilityAn urgent growth agenda for consumer products and retailResearch InsightsHow IBM can helpFor more than a century,IBM has been providing businesses with the expertise needed to help consumer products companies win in the marketplace.Our researchers and consultants crea

2、te innovative solutions that help clients become more consumer centric to deliver compelling brand experiences,collaborate more effectively with channel partners,and align demand and supply.For more information on our consumer product solutions,see a comprehensive portfolio of retail solutions for m

3、erchandising,supply chain management,omnichannel retailing,and advanced analytics,IBM helps deliver rapid time to value.With global capabilities that span 170 countries,we help retailers anticipate change and profit from new opportunities.For more information on our retail solutions,please visit: Sa

4、chin Gupta,Sashank Yaragudipati,Jane Cheung,and Chris WongKey takeawaysIntroductionDespite debunked reports of swans and dolphins returning to the crystal-clear canals of Venice and other similar fictions,one thing is undeniably true:the pandemic lockdown initially had a very positive effect on the

5、environment.Human-driven pollution fell precipitously,allowing air and water quality to rebound.Nitrous oxides fell by by 2030%in China,Italy,France,and Spain,and by 77.3%in So Paulo,Brazil.1 The dissolved oxygen content in the Ganga River,India,increased by about 80%.Chinas coronavirus lockdown is

6、estimated to have saved over 70,000 lives due to the reduction in air pollution from factories and vehicles.2But as remarkable as these and other comparable results may seem,a far more important and long-lasting effect has emerged:the pandemic has intensified consumer demands for environmental susta