1、 2022 Nielsen Consumer LLC.All Rights Reserved.E-commerce Success in 2023 and BeyondOctober 27,20222 2022 Nielsen Consumer LLC.All Rights Reserved.Meet your presentersVaughan RyanMD,E-commerce,APACNielsenIQDidem Sekeral ErdoganMD,Turkey and Analytics Leader AMENielsenIQCansu SeverE-commerce Director

2、Coca-Cola Icecek(CCI)Roberto van TaunayCommercial Lead,E-commerce,Western EuropeNielsenIQBrandy NiuVice PresidentJD.comCindy YangVP,E-commerce,ChinaNielsenIQPrafull BabarDirector,E-commerce,India,NielsenIQ3 2022 Nielsen Consumer LLC.All Rights Reserved.Acceleration of e-commerceVaughan Ryan Managing

3、 Director,E-commerce,Asia Pacific4 2022 Nielsen Consumer LLC.All Rights Reserved.E-commerce has been the indisputable winner during CovidSource:NielsenIQ Retail&Consumer Panels*USA,Mexico and Brazil data belongs to 2020 prepandemic&postpandemic periodsE-com Value Split in FMCG Sales(%)20202021S.Kore

4、a31,6%34,8%China31,1%31,6%USA*9,0%15,0%UK11,5%13,4%Mexico*3,0%12,0%Taiwan8,1%9,8%France7,8%8,3%Brazil*4,0%8,0%Turkey4,0%5,7%Sweden4,6%5,7%Russia3,3%5,4%Netherlands3,5%5,3%Spain2,5%2,9%India2.3%2.4%Portugal1,7%2,4%Italy1,9%2,3%Germany1,0%1,4%Hungary1,0%1,1%Switzerland0,6%0,8%5 2022 Nielsen Consumer L

5、LC.All Rights Reserved.0.580.510.420.400.390.370.360.360.340.330.320.240.20PricingDiscounts/PromotionsDelivery timeAvailabilityRatings/text reviews from userAssurance of product deliveryProduct DescriptionTrusted Online VendorProduct Ingredients/SpecsReturn PolicyDescription of the products benefitO

6、pinions from friends/FamilyOpinions from experts/InfluencersSource:NielsenIQ APAC BASES Survey,February 2022CPI Q1 2022(%)Top factors when buying onlineInflation driving further growthEverything is pointing to e-commerce continued acceleration0.91.22.35.15.45.55.87.98.010.7JapanChinaIndonesiaAustral