1、 1 Deep Dive February 1,2023 Deborah Weinswig,CEO and Founder,Coresight Research| Copyright 2023 Coresight Research.All rights reserved.Executive Summary Livestream shopping will continue connecting retailers to shoppers through 2023,creating new opportunities for companies across the retail space.T

2、he channel is particularly relevant to Gen Zers,who prioritize convenience more than older generations.We explore 10 key trends shaping livestreaming e-commerce in 2023 and beyond.Market Scale and Opportunity 2023 will see the livestreaming e-commerce market grow to an estimated$32 billion.We expect

3、 livestreaming e-commerces share of the total e-commerce market to grow rapidly,accounting for more than 5%of total e-commerce sales by 2026.Coresight Research Analysis As retail companies are increasingly rethinking the role of shoppable livestreams in their overall business strategy,they will use

4、emerging retail tech and a variety of livestreaming formats to meet consumer demand and deliver personalized experiences.Brands and retailers with successful livestreaming campaigns understand the importance of consistently scheduling streams and meeting consumer demand for interactive livestreams,d

5、iscounts and giveaways.While various retail verticals have adopted livestreaming,educational content and transparent information remain key strategies to maintain loyal customers for companies across the retail space.Marketers are looking to capture customer testimonials and partner with industry ex

6、perts and knowledgeable influencers to provide consumers with authentic and informative content.What We Think We expect livestreaming engagement will continue to grow through 2023 as retail companies vie for a share of shoppers wallets by establishing connections and building trust via livestreams.A