1、10 Common Mistakes Chinese Companies Make when Expanding OverseasFebruary,2023 2023 daxue consultingALL RIGHTS RESERVED2Why now is the time for Chinese brands to go global1.The Chinese economy has entered a new era of high-quality development,meaning Chinese products are morecompetitive than ever.2.

2、Chinese brands can increase revenue sources.3.Chinese brands can“put their eggs in more baskets”byinvesting in more than just one countrys market.4.Chinese brands can leverage the countrys advantages,such as manufacturing and supply chain.5.Enjoy government support for overseas business under thedua

3、l circulation development policy.2023 daxue consultingALL RIGHTS RESERVEDEarly-stage companies that went overseas usually relied on offline channels to expand their overseas markets.They often sought overseas partners through traditional means,such as local agents,which resulted in weaker online mar

4、keting capabilities.Mistake 1：Insufficient distribution channelsAn OPPO mobile phone,which is one of the Chinese mobile phone brands that went overseas relatively early.Many companies tap into the online marketing environment and boost online sales at a relatively low cost through cross-border e-com

5、merce platforms such as Amazon or eBay.However,this approach is neglects the development of trustworthy distribution channels.Overseas consumers want to buy products but cannot find a reliable source because they prefer official channels,such as brand websites.Weak Online Marketing at the Early Stag

6、eLess Effective Social Media Communication3 2023 daxue consultingALL RIGHTS RESERVEDFlorasis:Distribution channels development didnt keep up with demandIn March 2021,Florasis launched on Japanese Amazonand gained popularity through recommendations frombeautybloggers.However,distributionchannelsdevel