1、 1 Deep Dive February 16,2023 Deborah Weinswig,CEO and Founder,Coresight Research| Copyright 2023 Coresight Research.All rights reserved.Executive Summary Computer-generated imagery(CGI),also known as 3D rendering,is the process of creating hyper-realistic 2D images using 3D models through computer

2、software.In this report,we analyze proprietary survey findings to explore the challenges that brands and retailers face when producing and managing product visuals for e-commerce,as well as their perceptions of,and investment in,CGI.Market Scale and Opportunity The global visualization and 3D render

3、ing software market is set to total$6.3 billion in 2026,up from$2.9 billion in 2022,according to Global Industry Analysts.This market growth is being driven by retailers urge to increase speed to market and increasing recognition of the benefits of CGI for producing product visuals in e-commerce.Cor

4、esight Research Analysis Companies are realizing the importance of including compelling and immersive product imagery in e-commerce:63%of surveyed brands and retailers in the US and Western Europe currently use lifestyle product photos for e-commerce,and 58%use interactive product photos.There are b

5、arriers to adoption for brands and retailers as well as challenges that limit the effective execution of immersive and compelling imagery.Our survey found that 65%of brands and retailers are struggling with producing product visuals and managing their e-commerce visual merchandising operations.The m

6、ost widespread challenges cover the key areas of cost,connection and consistency.These challenges are exacerbated when brands and retailers use traditional photography,which incurs high production costs and intensive labor.Product returns challenge brands and retailers if they do not produce product