1、Indumathi KPApplications Sr Scientist22nd October 2025Biosolutions to overcome textural challenges in plant-based yogurtCopyright 2025 Novonesis Group.All rights reserved.2Top purchase drivers for foodTaste and texture continue to be the top priority for consumers in the food purchasesPrice and trus
2、ted brands are still a high priority for consumers when determining what consumers purchaseNatural/minimal processing and convenience are key triggers for consumers when looking for healthier foodsSustainability is a rising priority for consumers,but still is low on the priority lists for purchasing
3、Source:Novonesis plant-based consumer study#1#2#3Copyright 2025 Novonesis Group.All rights reserved.3 3Yogurt Packaging Claims-worth paying a premium for3 Key Areas of Emphasis High Protein ClaimsProtein is key area of need for many plant-based consumers.When looking for plant-based yogurt products
4、high protein claims are one of the top ways to make your products stand-out in the marketHealthy digestion/FiberGut health and digestion are key areas of health focus for consumers and yogurt is already well-positioned in consumers minds to support them in getting probiotics or fiber Reduced Sugar C
5、laimsSugar remains a high priority for consumers and plant-based yogurt consumers give it even more considerations as yogurt and plant-based yogurts can have high amounts of sugar and added sugar Source:Novonesis plant-based consumer studyCopyright 2025 Novonesis Group.All rights reserved.Source:Onl
6、ine grocery retailers product reviews 4What consumers sayTasted absolutely horrible.Too thick and tasted like gruel due to the high protein”“The aftertaste is like medicine.The yogurt is granulated,most likely from the protein.”“I bought this because it said creamy.It is not creamy,it is simply awfu