1、MUSHROOMS REIMAGINED FABLE SHIITAKE INFUSION2The market challenge Beef is under pressure Rising costs,declining cattle availability,increased labor concerns,environmental scrutiny Shifting consumer preferences 78%of Americans want to eat more vegetables in their diet,flexitarian movement Indulgence&
2、familiarity triumphs People love the taste and texture of meat but dont want to compromise on qualityGround beef prices have hit record highsThe average retail price was$5.98/lb in May,the highest ever,according to data from the U.S.Bureau of Labor Statistics.Thats a 16%increase from a year before.S
3、ource:https:/www.kcur.org/news/2025-06-19/high-beef-prices3Consumers are substituting mushrooms and vegetables to reduce,not eliminate meat consumption469%71%77%Eating smaller portions of meat Statista,202336%Sub vegetables for some meatEliminate meat entirely from mealsEat meat replacements like pl
4、ant based meatsMushrooms are a popular ingredientDespite common thought that mushrooms are divisive,we know for the majority of the population,mushrooms are a very popular ingredient.576118102882531827654321Score of“how much do you enjoy mushrooms?”*Fable Food Co survey of 522 census controlled part
5、icipantsMushrooms are the most requested meat alternative Consumer preference has shifted significantly since the initial arrival of plant-based meats.Make sure youre keeping up with what consumers are looking for!658%44%42%41%41%39%37%25%23%21%Mushroom-based alternativesChickpeaPea proteinJackfruit
6、LentilsTofuSoy-proteinBeansCactusMyceliumId be excited to try new meat alternatives like.%of respondents1 Fable Food partner study of 472 customersThe perception problem with blended meat 72.Diners dont want sacrifice,they want enhancement They want foods that feel better than what came before.Consu