明日的原料：为未来世代应对植物性挑战.pdf

1、“INGREDIENTS FOR TOMORROW”TACKLING PLANT-BASED CHALLENGES FOR FUTURE GENERATIONSON THE MENU FOR TODAY:The power of Plant ProteinUnderstanding Consumer BarriersManufacturer ChallengesIFFs Strategic ApproachConsumer Needs Growth OpportunitiesCravings to Concepts1234562025 Property of IFF Inc.2025 Prop

2、erty of IFF Inc.IFF consumer research 2024,Q4;The plant paradox a 2024 global report from HealthfocusinternationalTHE POWER OF PLANT PROTEINBroad Appeal Across Diets:Plant protein is attracting interest from all consumer segments,including meat-eaters.Strong Growth Potential:65%of global consumers a

3、re actively trying to incorporate more plant-based products into their diets.Gap Between Interest and Action:Plant alone isnt what consumers look for in protein:they seek Quality,Nutrition,and Health.2025 Property of IFF Inc.Why are consumers interested in plant-based protein products(e.g.,meat alte

4、rnatives,dairy-free milk,etc.?)DRIVERS TO PLANT PROTEINS*Primarily Plant:“I eat no products that come from animals(vegan)”OR“I eat eggs and dairy,but no meat or seafood(vegetarian)”OR“I avoid meat,but I eat seafood,eggs,and dairy(pescatarian)”HealthNutritionTasteAdding variety to my diet PriceSustai

5、nability Ethical Issues57%54%38%32%30%30%21%2025 Property of IFF Inc.LEADING THE WAY:YOUNG CONSUMERS AND FAMILIESIFF consumer research 2024,Q4;The plant paradox a 2024 global report from HealthfocusinternationalFrequency of consumption of Plant MilkFrequency of consumption of Meat AlternativeGen ZMi

6、llennialsGen AMaleFemaleHH with KidsHH without Kids33%33%27%28%29%33%23%28%25%20%22%21%26%16%GEN Z&MILLENNIALS ARE DRIVING THE PLANT-BASED SHIFT67%of Gen Z&Millennials are actively trying to add more plant based in their diets49%look for plant-based claim on labels when purchasing food&beverageIFF c