1、STAYING AHEAD OF THE DOWNTURNGLOBAL CONSUMER TRENDSOVERVIEWGLOBAL CONSUMER TRENDS:STAYING AHEAD OF THE DOWNTURNThe tsunami of troubling news surrounding the state of the global economy refmects the struggles of many consumers,who face myriad waves of fjnancial obstacles not the least of which is an

2、uncertain future.People are pessimistic about economic conditions around the world and perception matters.Almost half“strongly”or“very much”believe were entering a recession(regardless of offjcial determinations or economists assessments),and a majority say their national leaders arent doing enough

3、to fjght rising costs.Consumers around the world are feeling the burden of soaring prices on essential items:almost one in three are currently fjghting to make ends meet,and more than half are struggling to afford basic needs with energy at the forefront followed by food,basic clothing and housing p

4、ayments.To cope with climbing costs and the threat of a downturn or recession,more than half of consumers are reevaluating their lifestyles.People are resorting to different ways to reducing their overall spending especially on non-essential purchases as well as exploring the secondhand market.Howev

5、er,consumers and especially younger generations remain willing to spend extra on products and services that refmect their values or that are perceived as healthier and/or environmentally friendly.A large majority expects to continue purchasing these products and services,even if they cost more.Dynat

6、as latest research,“Global Consumer Trends:Staying Ahead of the Downturn,”draws on responses from 11,000 consumers across 11 countries the United States,Canada,United Kingdom,France,Spain,Germany,Italy,Netherlands,China,Japan and Australia to better understand how the evolving economic landscape aff