1、Brought to you by Informa Tech Information Classification:General Automation in Media&Entertainment:The Key to Operational Efficiency 1 2022 Omdia.All rights reserved.Unauthorized reproduction prohibited.Information Classification:General Summary This paper examines the role that automation can play

2、 in the media and entertainment industrys drive for growth by improving customer acquisition,retention,and driving new revenue.Salesforce commissioned Omdia to evaluate the current potential for automation;how targeted implementation in key activities can deliver improved customer engagement,process

3、es,efficiencies and support monetization efforts.Omdia interviewed 104 global senior decision-makers from media and entertainment companies,asking them how and why they use automation.The results highlight the current usage,opinion,and future expectations of automation.The media and entertainment ma

4、rket is undergoing significant structural change as the market shifts from traditional experiences to online.Improved connectivity has widened the battle for consumers attention,who now have a wealth of entertainment choices,from gaming to social media apps.In the video content space,consumers have

5、embraced streaming and competition is intense with more content providers launching services to engage with customers directly.The rise of Free Ad-Supported TV(FAST)will see even more services launch,further intensifying competition.Due to significant spending on content to differentiate services an

6、d macroeconomic-driven increases in operational costs,pressure is mounting on content providers to generate both efficiency savings and increases in revenue.These same macroeconomic conditions will see customers being increasingly discerning about the services they subscribe to.Success in this envir